Brand Loyalty | Understanding the Loyalty Loop

The Visionary Chronicles Podcast CHRONICLE: January 25th, 2022 <p></p> <p>Content from…</p> The Visionary Brand, The Success Formula Behind the World's Most Visionary Brands. <ul><li>Readers Favorite Award Winner; Top Marketing Book</li> <li>Amazon Bestseller</li> </ul> <p></p> <p>"The foundation stones for a balanced success are honesty, character, integrity, faith, love, and loyalty.”</p> <p>                                                        Zig Ziglar</p> <p> </p> <p> </p> <p>Brand Loyalty | The Loyalty Loop</p> <p>Brands that understand the value of a customer and how to provide value beyond selling products are the ones that become generational, not transactional.</p> <p>An authentic strategy around “how” you will provide value consistently and genuinely is vital to building loyalty with your Community. You noticed I did not say “Customer” but “Community.” Brands that understand the difference between the two are the ones who understand how their product affects a Community. You are building a Community of customers loyal to “Your” brand as a result of your continual flow of premium products, incremental or disruptive, that allow your Community to gain a performance edge or enhanced lifestyle experience.</p> <p>As I have mentioned previously, Ralph Lauren once said, “we are selling a lifestyle, not a product,” and this rings true today. Before DTC/e-comm, brands were beholden to retailers to provide the ultimate experience you were hoping your Community would be loyal to over generations. Instead, it became a retail buying experience without any value beyond the product; in other words…transactional.</p> <p>Before brands embraced the Loyalty Loop, customers were shoved through the purchase funnel, and you would move on to the next transaction. Today, brands can not afford to disengage after purchase; this is when brands must proactively provide “value beyond product.” So there are three principal components to the Loyalty Loop, which occurs post-purchase.</p> <ul><li>ENJOY, the Product</li> <li>ADVOCAT