Brand Disasters: Woman Brings a Spear to LG's Product Launch

<p>In 2013, to kickstart the launch of its new flagship phone, LG ran the "G in the Cloud" campaign. They gave people a chance to win a new G2 phone. All they had to do was to find a way to pop the balloons. LG would soon find out how far people are willing to go to get a free phone.</p> <p>————</p> <p>Made by <a href="https://partizanbrands.com/" target="_blank" rel="ugc noopener noreferrer">Partizan</a></p> <p>————</p> <p>Subscribe to our <a href="https://www.youtube.com/brandorigins" target="_blank" rel="noopener">YouTube channel</a>. Video versions of our episodes are uploaded there.</p> <p>Sign up to receive our <a href= "https://brandoriginsfm.substack.com/" target="_blank" rel= "noopener"><span style= "text-decoration: underline;">Newsletter</span></a></p> <p>Follow us - <a href="https://twitter.com/brandoriginsfm" target= "_blank" rel="noopener">Twitter</a>, <a href= "https://www.instagram.com/brandorigins/" target="_blank" rel= "noopener">Instagram</a>, <a href= "https://www.facebook.com/brandorigins" target="_blank" rel= "noopener">Facebook</a></p> <p>Email - <a href= "mailto:contact.partizan@gmail.com">contact.partizan@gmail.com</a></p> <p>Hosted by Chris Garin - <a href= "https://twitter.com/brandoriginsfm" target="_blank" rel= "noopener">@garinchris</a></p>