Brand-Building for CPGs at Every Growth Stage w/ Lindsay Martin

<p>Consumer packaged goods are an enormous product category with players spanning the gamut from Goliath household names to smaller but fast-growing challenger brands.</p> <p></p> <p>Regardless of size, creating a brand that consumers can fall in love with is the lifeblood of every CPG marketer.</p> <p></p> <p>Today’s guest,<a href="https://www.linkedin.com/in/lindsay-bello-martin" target="_blank"> Lindsay Martin</a> , VP Marketing at <a href="https://drinkreeds.com/" target="_blank">Reed’s Inc</a> , is someone CPGs big and small turn to when they need experience and expertise in branding and marketing.</p> <p></p> <p>In this episode, we discuss:</p> <p>-The differences and similarities in marketing for giant CPG-staples and scrappy upstarts</p> <p>-Why highly targeted marketing efforts can compete with large campaigns&nbsp;</p> <p>-The value in eking out a niche</p> <p></p> <p>Find this interview and many more by subscribing to BRAND-SIDE on Spotify, on Apple Podcasts, or on our website.&nbsp;</p> <p></p>