Brand Britain special

What does ‘Brand Britain’ mean today and what comes next? An audience of students, brand leaders, investors and other stakeholders gathered in London to hear from writer Ekow Eshun, Belstaff CEO Fran Millar, Rapha founder Simon Mottram, the academic dean of Central Saint Martins, Rebecca Wright, Nc’nean founder Annabel Thomas and Monocle’s Josh Fehnert. Devised and hosted by Bob Sheard, co-founder of the agency Fresh Britain, the event explored what the UK’s national brand means for businesses operating in its slipstream.