Brand Bewitchery!

Lando Norris

33 min•0 plays•0 favorites

Business & Finance

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In this Marketing Over Coffee: We're joined by Park Howell, The World's Most Industrious Storyteller! <a href= "http://traffic.libsyn.com/marketingovercoffee/MoC634.mp3">Direct Link to File</a> Brought to you by our sponsors: <a href= "http://netsuite.com/coffee">NetSuite</a> and <a href="https://meetotis.com/MOC">Otis</a>. The book is <a href="https://amzn.to/3fAMIVx">Brand Bewitchery</a> Ron Ploof mutual admiration society meeting - Check out Ron on <a href= "https://www.marketingovercoffee.com/2015/09/24/ron-ploof/">The StoryHow Pitch Deck</a> and on <a href= "https://www.marketingovercoffee.com/2018/11/02/ron-ploof-proverb-effect/"> Proverbs</a> Where'd the industrious tagline come from? ABT - And, But & Therefore (Setup, Problem, Resolution) - Not Problem, solution, you need the setup to give the problem gravitas. 8:45 - 9:53 Smart companies run on <a href="http://netsuite.com/coffee">NetSuite by Oracle</a> – the WORLD’S NUMBER ONE cloud business system. With NetSuite, you’ll have visibility and control over your financials, HR, inventory, ecommerce, and more – everything you need – all in one place. <a href= "http://netsuite.com/coffee">Get your free guide – Seven Actions Businesses Need to Take Now</a> A single individual, a special moment in time, that changes their world 5 Primal Elements of Story: Timestamp, Location Stamp, Central Character, Action/Surprise, The Ah-Ha! 18:25 - 21:33 Easily create ads for Facebook, Instagram, and Google right from the OTIS app. <a href="https://meetotis.com/MOC">Get a 14 day trial and $25 ad credit FREE, sign up now!</a> 10 Step Story Cycle System <a href="https://businessofstory.com">Busines

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