Brand Audits – how does your brand score?

<p>You may have heard the term <b>brand audit </b>and thought it sounds like a complex process and something only the big brands do. Well… Yes and no. The big brands do, of course, and their processes might be complex, but:</p> <ol><li>They most likely have an internal team or they hire a team to do the audit</li><li>You are probably not running a big multi-national corporation, so you don’t need it to be big and complex</li></ol> <p>But what <b><i>is</i></b> a brand audit?</p> <p>To put it simply: It’s like a health check for your brand! </p> <p>A brand audit is a closer look at your brand to gain an understanding of where it stands right now, and to identify any problem areas that need to be fixed. Performing a brand audit gives you valuable insight into your brand’s current strengths and weaknesses, and will help you create a strategic road map for the next step of your branding journey!</p> <p>It may sound daunting, but it needn’t be a massive undertaking! The scope of a brand audit can range from a simple check of your visual assets to make sure they are cohesive and aligned with your brand values, all the way to a comprehensive look at your brand’s inner core, external communication, customer satisfaction – and everything in between!</p> <p>In this episode we take a closer look at brand audits – and some reasons why you might want to do a perform one.</p> <p>Shownotes: <a href="https://petchy.no/shownotes/019/" target="_blank">https://petchy.no/shownotes/019/</a></p> <p>Download my free brand checklist: <a href="https://petchy.no/#checklist" target="_blank">https://petchy.no/#checklist</a></p>