Brainstorming the ‘Ultimate Pricing Book Title’ with Sebastian Wrobel

<p dir="ltr"><strong>Sebastian Wrobel</strong> is an energetic and passionate professional leader, helping companies achieve value and pricing excellence. Pushing digital transformation into lasting integration. Experienced in working closely with the C-suite and senior stakeholders to elaborate and drive major profit & growth optimisation plans. Building high performing teams by leveraging a collaborative and data driven leadership approach.</p> <p dir="ltr">In this episode, Sebastian provides valuable insights on how to create the perfect title for a pricing book. The goal of which is to capture the attention of individuals driving pricing within a company.</p> <p><strong> </strong></p> <p dir="ltr"><strong>What you will learn from this episode:</strong></p> <ul> <li dir="ltr" role="presentation">Understand the discovery process of value generation to come up with best pricing strategies</li> <li dir="ltr" role="presentation">Gain a deep understanding about value and pricing as Mark and Sebastian carefully examine various book titles on the subject</li> <li dir="ltr" role="presentation">Understand the discovery process around value and pricing</li> </ul> <p><strong> </strong></p> <p dir="ltr"><strong>"Start your [pricing] journey wherever you are, and accelerate on your journey wherever you are. The investment is paying off, always."</strong></p> <p dir="ltr"><em>- Sebastian Wrobel</em></p> <p><strong> </strong></p> <p dir="ltr"><strong>Topics Covered:</strong></p> <p dir="ltr">01:17 - A quick fun story on how he got lost for two days in the mountains</p> <p dir="ltr">01:55 - What got him into pricing?</p> <p dir="ltr">03:02 - Valugram as a company -- what it does</p> <p dir="ltr">07:30 - What most companies are missing out on in regard to value and pricing</p> <p dir="ltr">08:04 - Understanding the 'discovery process'</p> <p dir="ltr">11:06 - Thoughts on value and pricing as understood by experts in their own fields</p> <p dir="ltr">13:31 - Gaining business confidence</p> <p dir="ltr">15:59 - Challenging the i