Book Publicity Expert Andrea Martin on Arresting the Attention of Media for Your Book

<p>When your book is launched, you've got about three months. And then your book becomes old news. Your publisher moves on. So does the media. And then the long slog to promote your book begins. In this episode, we interview Tyndale Publishers author relations director Andrea Martin on how to stay focused when the promotions don't go as planned. You'll come away encouraged to keep pressing on and to come up with creative ways to tell the story of your book.</p>