Book Launch Plans: The Mega Episode (Reair)

<p><span style="font-weight: 400;">Episode 130 / It’s back to the archives this week for one of our most popular episodes. Jami and Sara share how they launch a book, covering tactics for low-, medium-, and high-budget launches as well as sharing beau·coup tips about what’s working for book launches right now.</span></p> <p><span style="font-weight: 400;">Intro links: </span></p> <p><a href="https://pod.link/1635051757"><span style= "font-weight: 400;">Kickstart Your Book podcast</span></a></p> <p><span style="font-weight: 400;">Link (To be added) - Sign up to be notified when Jami’s book about launching comes out</span></p> <p><span style="font-weight: 400;">Show notes:</span></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">KU or wide - weigh pros and cons of each</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Price point - consider typical price of genre and goals to pick the best price point (99 cents can generate preorders and sales while a higher price point give you a higher royalty and the option of dropping it for sales later)</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Preorders - a preorder lets you capture sales and get your sales pages live on the vendors, but some authors won’t do preorders because they feel Amazon doesn’t weight the preorder sales as heavily as purchases/borrows made after the books releases, which may impact rank.</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Don’t forget the impact of your newsletter to launch </span></li> </ul> <h3><span style="font-weight: 400;">Low-cost Launch Tactics for a New Author</span></h3> <ul> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Blog tours</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Newsletter swaps</span></li> <li style="font-weight: 400;" aria-level="1"><a href= "https://www.goodreads.com/blog/sh