BONUS: Why branding matters

<p>Customer experience guru Shep Hyken invited me on this podcast to talk about the importance of good brand storytelling in customer experience.</p> <p>You can listen to the entire episode here: <a href="https://hyken.com/amazing-business-radio-show/the-intersection-between-marketing-and-cx/">https://hyken.com/amazing-business-radio-show/the-intersection-between-marketing-and-cx/</a></p>