BONUS “How to create more trust with your customer or client, and turn that trust into influence! ” (Episode 225)

<p>SHOW NOTES</p> <p>TITLE: “How to create more trust with your customer or client, and turn that trust into influence! ” (Episode 225)</p> <p>BONUS EPISODE: 225</p> <p>THIS WEEK’S TOPIC:</p> <p>One of the most important components for building a real connection and relationship with your customer or client requires that you establish credibility and trust — something that is also important for building and sustaining influence. That means: doing what we say we’ll do, being honest, being who we really are, standing by our products, and doing our best to do the right thing where others — especially those we want to build some type of relationship with — are concerned. When we allow these pillars to guide us, we also increase –exponentially– the opportunity for building both trust and real influence with our intended client or customer, our employees, our partner or spouse, our children, and our neighbors. </p> <p> </p> <p>THIS WEEK’S GUEST:</p> <p>This week’s conversation is a little holiday bonus — I’ve repackaged a conversation from earlier this year with BURU Founder Morgan Hutchinson. Morgan and I recorded this conversation as part of She Said/She Said Podcast’s collaboration with The Southern Coterie in 2022. </p> <p> </p> <p>She Said/She Said Podcast will be the official podcast sponsor again in 2023, and I’m so excited about the incredible content that we’re working on for you as part of that! </p> <p> </p> <p>As I work on those plans, it seemed like a perfect opportunity to share one of my favorite conversations from last year’s Summit. </p> <p> </p> <p>Morgan is the founder and chief designer of Shop BURU. You’ll find her on Instagram @ShopBuru, and if you are looking for great fashion inspiration and incredible items, look no further! </p> <p> </p> <p>BURU is a women’s clothing line made primarily in Morgan’s factory in downtown Los Angeles, CA. Together with Brett Hutchinson — Morgan’s cofounder, business partner, and husband — Morgan has built a unique and innovative brand with a very clear view of: wh