Bonus content: Growing a brand with Diageo

<p>This is taken from our business podcast<a href="https://pod.fo/e/12ebda" rel="noopener noreferrer" target="_blank"> How to be a CEO.</a></p><br><p>As an SVP at <a href="https://open.acast.com/topic/diageo" rel="noopener noreferrer" target="_blank">Diageo</a> Catharina von Franck sits on the company's UK board and is in charge of growing iconic <a href="https://open.acast.com/topic/brands" rel="noopener noreferrer" target="_blank">brands</a> like Guiness, <a href="https://open.acast.com/topic/johnnie-walker" rel="noopener noreferrer" target="_blank">Johnnie Walker</a>, Baileys and others.&nbsp;</p><br><p>Diageo has just moved to a new HQ in the heart of Soho, London's hospitality centre.</p><p>&nbsp;</p><p><strong>In this episode she tells us:&nbsp;</strong></p><p>&nbsp;</p><ul><li>What’s it like inside Diageo’s new building</li><li>Why London’s so important&nbsp;to the hospitality industry</li><li>What Diageo did to help hospitality during and after the pandemic&nbsp;</li><li>How to stay relevant but true to your brand’s history&nbsp;</li><li>The mistakes to avoid when marketing your brand&nbsp;</li></ul><p><br></p><p>To listen to the full episode<a href="https://pod.fo/e/12ebda" rel="noopener noreferrer" target="_blank"> click here.</a></p><br><p><br></p><br /><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>