BONUS - 3 Amazon Trends that Every Brand Needs to Know in 2020 w/ John Ghiorso

<div style="font-weight: 400;"> <p><span data-contrast="none">John Ghiorso</span><span data-contrast= "none"> is </span><span data-contrast= "none">the </span><span data-contrast="none">Founder and CEO of </span><span data-contrast="none">Orca Pacific</span><span data-contrast= "none">,</span><span data-contrast= "none"> a </span><span data-contrast= "none">full-service</span><span data-contrast="none"> agency focused exclusively on helping brands succeed on Amazon</span><span data-contrast= "none">. </span><span data-contrast="none">He started the company 12 years ago and they now work with over 100 brands, managing their sales channel and optimizing their Amazon advertising campaigns. </span><span data-contrast= "none">John</span><span data-contrast="none"> is here to talk to us about </span><span data-contrast="none">the three major trends regarding Amazon</span><span data-contrast= "none"> </span><span data-contrast="none">that businesses need to pay attention to in 2020</span><span data-contrast="none">. He speaks on </span><span data-contrast="none">making sure you’</span><span data-contrast="none">re using all</span><span data-contrast="none"> the Amazon advertising properties at your disposal, doing your advertising budgeting in a way that is driven by performance, </span><span data-contrast= "none">and </span><span data-contrast="none">having a strong content </span><span data-contrast="none">and SEO strategy. Tune in to learn why </span><span data-contrast="none">it’s criti</span><span data-contrast="none">cal to get your business online and the value in </span><span data-contrast= "none">focusing on content marketing and what’s important to </span><span data-contrast= "none">your</span><span data-contrast= "none"> audience</span><span data-contrast= "none">. </span><span data-ccp-props= "{"134233117":true,"134233118":true}"> </span></p> </div> <div style="font-weight: 400;"> <p><span data-contrast="none">During this interview, we discuss:</span><span data-ccp-props= "{"134233117":true,"134233118":true}