Bob Moore, Crossbeam, on the The State of the Partner Ecosystem 2021

<p>In this episode of the <em>SaaS Connect</em> podcast, your host Sunir Shah of <a href="https://www.cloudsoftwareassociation.com/"><u>Cloud Software Association</u></a> sits down with Bob Moore, Co-Founder and CEO of Crossbeam, a partner-ecosystem platform that helps companies build better partnerships.</p> <p>The discussion centers around the results of <em>The State of the Partner Ecosystem 2021</em> report.</p> <p>The report reviews the findings from a survey of 173 respondents; out of the respondents, 98% work in B2B, 79% are ISV, and 72% work at companies consisting of 100 employees or more.</p> <p>The survey generated five key findings which are reviewed:</p> <ol> <li>The average salary of partnership professionals, (from associate/analyst, to manager, to director, to vice president and finally C-suite). Also discussed is salary by location.<br> </li> <li>The most popular KPIs, and how much is partner-influenced revenue.<br> </li> <li>How Covid-19 impacted partnerships, how the headcount changed as a result of the pandemic, and whether Covid impacted annual promotions.<br> </li> <li>Reporting structures, who partners report to in organizations, as well as team size according to structure.<br> </li> <li>The fastest-growing GTM strategy, and how many are using rep-to-rep co-selling or cross-selling.<br> </li> </ol> <p>Resources:</p> <ul> <li><a href="https://youtu.be/VBGHOWg1sz4"><u>The shift to revenue in tech partnerships&nbsp;</u></a></li> <li><a href="https://www.cloudsoftwareassociation.com/"><u>Cloud Software Association</u></a></li> <li><a href="https://www.crossbeam.com/"><u>Crossbeam</u></a></li> <li><a href="https://slack.com/"><u>Slack</u></a></li> <li><a href="https://www.salesforce.com/eu/"><u>Salesforce</u></a></li> <li><a href="https://www.hubspot.com/"><u>HubSpot</u></a></li> </ul> <p><br></p> <p><em>This show is brought to you by our podcast sponsor Content Allies. Content Allies helps B2B companies launch revenue-generating podcasts. Contact them at </em><a href="https: