Bob Moesta's Jobs-To-Be-Done: Your Fix for Selling Without Gagging

<p></p><p><strong>Episode sponsors:</strong></p><p>→ <a href="https://www.fame.so/?utm_source=podcast&amp;utm_medium=ehm&amp;utm_campaign=ehm"><strong>Fame</strong></a>: the only B2B podcast agency run by marketers. They're producing and helping me to market this show! Also, listen to their podcast, <a href="https://www.fame.so/shows/confessions-of-a-b2b-marketer-by-tom-hunt"><strong>Confessions of a B2B Marketer</strong></a>.</p><p>***</p><br>Delve into the insights of the Jobs-To-Be-Done theory with its advocate, Bob Moesta. As the mastermind behind over 3,500 product launches and the President &amp; CEO of The ReWired Group, he offers a fresh perspective on understanding customer needs.<p>Having worked alongside the renowned Professor Clayton Christensen and as the Co-Founder of Laser Ventures, Bob is here to guide you on how to transition from just selling to genuinely helping customers in their journey.</p><p><strong>Topics Covered:</strong><br></p><ul> <li>(00:00) - Intro </li> <li>(02:44) - Customer personas need to die: sorry not sorry </li> <li>(05:40) - Ever wondered why you just bought that? </li> <li>(09:15) - The Intercom effect: How to turn $5 million into a billion by understanding customer needs </li> <li>(14:50) - Betty White's secrets: How to align marketing with actual consumer use </li> <li>(17:45) - Stop playing marketing bingo and start playing chess </li> <li>(19:32) - This is what your selling should start with </li> <li>(23:04) - The struggling moment revelation: decoding true consumer intent </li> <li>(26:24) - It's stories, not stereotypes, that sell </li> <li>(33:36) - You think you know, but you have no idea: the unseen forces driving purchases </li> <li>(36:58) - How game theory beats economics every time </li> <li>(38:48) - Picking your winning selling strategy </li> <li>(41:04) - Why your perfect employee might be working at Chipotle right now </li> <li>(43:55) - Are all your life choices a lie?</li> </ul><br><p>***</p><p>→ <strong>Join 14,000+ weirdos who learn to stand t