Bob Moesta - Demand Side Selling

<p>Bob Moesta is a founder, maker, innovator, speaker and now a professor.</p> <p>He is the pioneer of ‘Jobs To Be Done’ Theory.</p> <p>He has worked on and helped launch more than 3,500 new products, services and businesses across nearly every industry, including defence, automotive, software, financial services and education.</p> <p>As part of this he has turned his mind to how salespeople can perform more effectively and realised that it is all about helping customers make progress.</p> <p>We need to understand the dynamics of the customer’s work and use language to reflect this.</p> <p>Taking an empathetic perspective and really listening is where value can be created and we can start the process of focusing on outcomes.</p> <p>Are you working on the customer’s progress or your own?</p> <p>Learn more at: <a href="https://linktr.ee/fredcopestake" target= "_blank" rel="noopener">https://linktr.ee/fredcopestake</a></p>