Blind Gold Rush: The Power and Pitfalls of DTC Retail

<p><strong>This week on Morning Brew’s weekly podcast, <em>Business Casual</em>,</strong> we explore the inner workings of direct-to-consumer (DTC) retail with two of the best in the business: Zak Normandin, CEO of Iris Nova, and Nik Sharma, the strategist dubbed “The DTC Bro.”</p><p><br></p><p>But this episode is about so much more than every suitcase, toothbrush, and mattress company’s effort to become a “lifestyle” brand (even though we cover that, too).</p><ul><li>We dive deep into the idea of <em>conversational commerce</em>—aka utilizing text messaging to create a more sincere 1-1 relationship with the consumer.&nbsp;</li><li>Zak and Nik explain how an influx of venture capital funding in DTC retail can be a net negative on the space.</li><li>We explain what “cutting out the middleman” <em>actually </em>means for retailers and for customers.</li></ul><p><br></p><p>After all, DTC accounts for 40% of e-commerce sales growth in consumer goods. So...safe to say this movement is going anywhere. Don’t you want to know the ins and outs from the brightest in the business?</p><p><br></p><p>Want to text Nik? You can reach him at 917-905-2340.</p>