Black Friday Top Tips 2023 including TikTok Shop, SMS, and Loyalty Programs

<p>Welcome to this year’s Black Friday Top Tips episode! </p><p>Not only are my 9 guests offering excellent advice, each one is coming from a different perspective, and if I was going to write out my own advice for Black Friday 2023… there isn’t a key point on that list they’ve missed.</p><p>Here's who's sharing their top tip for Black Friday:</p><ul><li>Mary Lister, Triple Whale</li><li class="tdfocus-1695653480017">Jodie Guichard, Inventory Planner by Sage</li><li>David Meakin, SHOPLINE</li><li>Imogen Collins, Genie Goals</li><li>Ed Barter, Herdify</li><li>Fiona Stevens, Loyalty Lion</li><li>Derric Haynie, Pipe17</li><li>Jessica Totillo Coster, eCommerce Badassery</li><li>Greg Zakowicz, Omnisend</li></ul><br/><p>&nbsp;In this episode we discuss:</p><ul><li>TikTok Shop’s impact on Black Friday strategies</li><li>Why is it important to attract attention to your brand on Black Friday?</li><li>Should you focus on existing customers? Or new customer acquisition? </li><li>Launching a loyalty program before Black Friday</li><li>How can automation, specifically in email marketing, drive sales on Black Friday?</li><li>What should your discount strategy look like?</li><li>How to make sure your systems don't have a meltdown</li></ul><br/><p>[07:22] Tech solutions streamline stock management and boost efficiency.</p><p>[12:51] Consumers' buying behaviour driven by social cues.</p><p>[16:18] Black Friday success relies on loyal customers.</p><p>[20:20] TikTok shop gaining popularity, cost-effective for brands.</p><p>[22:51] 2023 has been a weird year for businesses.&nbsp;</p><p>[26:27] Email and SMS automation boost sales.</p><p>[29:31] Don't neglect your strategy for Black Friday.&nbsp;</p><p>And if you want more... you can find the replay of our Profitable Black Friday Webinar here <a href="https://web1.ecommerceexplored.com" rel="noopener noreferrer" target="_blank">https://web1.ecommerceexplored.com</a></p><p><p class="tdfocus-1691666431247">Learn about Herdify &gt;&gt; <a href="https://keepopt.com/herdify" rel="noopene