[Biz 49] Your launch flopped, now what?

<p>You just closed to doors on a recent launch. You didn't quite hit the numbers you were hoping to hit.<br /> <br /> Now what?<br /> <br /> Do you drop off the face of the planet and hide because everyone must know that your launch didn't go well!?<br /> <br /> Do you instantly go searching for another job?<br /> <br /> A big and very common problem I see in the online business space can be summarized by the following:<br /> <br /> mismanaged expectations.<br /> <br /> Hear me out.<br /> <br /> The first few launches of your business will likely not be wildly successful. And guess what? It's OK!<br /> <br /> But, if you set out to somehow magically nail a massive launch straight out the gate, everything is going to feel so much more impossible than it needs to.<br /> <br /> YES, business is tough, but it's not impossible.<br /> <br /> After a "flopped" launch-- take a break. I usually advise to my business clients that they give themselves at least one week after a launch to do.... well, nothing. YES- even if the launch went well.<br /> <br /> After that, I suggest that they go into launch-audit planning mode. You can listen to the 4 part series I did on auditing your launch <a href="https://findyourstrong.libsyn.com/rss" target="_blank" rel="noopener">here</a>, <a href= "https://findyourstrong.libsyn.com/rss" target="_blank" rel= "noopener">here</a>, <a href= "https://findyourstrong.libsyn.com/rss" target="_blank" rel= "noopener">here</a>, and <a href= "https://findyourstrong.libsyn.com/rss" target="_blank" rel= "noopener">here</a>.<br /> <br /> And then- take look at your expectations.<br /> <br /> NOPE- you probably don't need an entirely new offer.<br /> YES- you should probably look at your calendar and start prepping for another launch- YES, the same program!<br /> NOPE- you don't need to lower your rates.<br /> YES- you can always offer a back pocket offer.<br /> YES- you should look at your content creation, offer positioning, and copywriting.<br /> <br /> The biggest take away though is that it certainl