Bill Tung | Localizing For Consumers In Japan - Part 2

<p><strong>Topics Discussed and Key Points:</strong></p><p>·       Covid and its effects on Direct-to-Consumer.</p><p>·       Online consumer strategies in APAC versus in North America.</p><p>·       How to measure success in retail.</p><p>·       How consumer feedback is applied</p><p>·       The importance of a good D-to-C strategy.</p><p>·       The future of D-to-C in the APAC region.</p><p> </p><p><strong>Episode Summary:</strong></p><p><br>Today, I talk to Bill Tung, Managing Partner at Peaks Consulting, a global brand, retail, and management consultancy.</p><p><br>Since its founding in 2015, Peaks Consulting has built an internationally recognized consultancy based on trust and relationships before business. Peaks currently serves consumers in 20 countries and counting.</p><p><br>Bill has also served as the VP of Europe and Asia-Pacific at Rockport, VP of International Sales a Columbia Sportswear, Executive VP of International Sales at New Balance, Managing Director of Fanatics Inc, and Asia-Pacific General Manager of Clarks.</p><p><br>Regarding Covid’s effect on Direct-to-Consumer, Bill says “brands learned that you could still conduct business without travel.” “Is that the right way to do things? No. That’s for established businesses.”</p><p><br>Bill also talks about online consumer strategies, applying consumer feedback, the importance of having a good D-to-C strategy, and the future of D-to-C.</p><p><br> </p><p><strong>Key Quotes:</strong></p><p>“Brands learned that you could still conduct business without travel.”</p><p> </p><p>“If shopping was an Olympic sport, Asians would win Gold, Silver, and Bronze year after year.”</p><p> </p><p>“It’s not good enough just to be on the site. It’s not good enough just to have inventory nearby. You need to do the proper marketing.” </p>