Beyond the Logo: The Importance of a Strong Brand Strategy and Identity

<p data-pm-slice="1 1 []">Today’s episode of the podcast is an interview with Katie Caldwell, where we explore how the world of branding, websites and SEO can hugely increase the confidence and visibility of a small business - and most importantly can attract your ideal clients.</p> Katie founded Geek Boutique in 2015 and has helped over 150 businesses define and perfect their visual and digital presence and helped them to elevate their brand to that all important next level. Her passion is helping smaller businesses who DESERVE agency level design but can't necessarily afford the agency price tag. &nbsp; <h3><strong>KEY TAKEAWAYS COVERED IN THE PODCAST</strong></h3> <ol class="ProsemirrorEditor-list"> <li class="ProsemirrorEditor-listItem" data-list-indent="1" data-list-type="bulleted">Why branding is so much more than a logo</li> <li class="ProsemirrorEditor-listItem" data-list-indent="1" data-list-type="bulleted">How to know when you need to review your brand</li> <li class="ProsemirrorEditor-listItem" data-list-indent="1" data-list-type="bulleted">SEO tips to help you optimise your blogs</li> </ol><br/> &nbsp; <h3><strong>LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE</strong></h3> <a href="https://geekboutiquedesign.com/writing-blogs-for-seo/" target="_blank" rel="noopener">Free Download: How to write blogs to make your SEO zing</a> <a class="ProsemirrorEditor-link" href="https://geekboutiquedesign.com/" target="_blank" rel="noopener">Check out Katie's website</a> <a class="ProsemirrorEditor-link" href="https://www.instagram.com/geekboutiquedesign/" target="_blank" rel="noopener">Connect with Katie on Instagram</a> <a class="ProsemirrorEditor-link" href="https://tinyshellmedia.com/" target="_blank" rel="noopener">Check out Tiny Shell Media's Website</a> <a class="ProsemirrorEditor-link" href="https://app.kajabi.com/r/P8rpomrR" target="_blank" rel="noopener">Get a 30 day free trial with Kajabi</a> Connect with Teresa on <a class="ProsemirrorEditor-link" href="https://www.instagram.com/teresa_heat