Beyond "In-House Movements" - How An Overused Term Lost Its Meaning & How To Fix It

<p>Allen expands on his written essay on this always confusing and sometimes contentious topic. "In-House" refers to a movement built....Where exactly? By whom? It's hard to know anymore because brands have use the term in marketing so loosely that no precise definition exists. Allen suggests new terms to help clarify the many modes of movement manufacturing.</p>