Beyond Identity: CIAMs and Hitting a Balance Between Security and Customer Friction

CIAM enables organisations to securely capture and manage customer identity and profile data, as well as control customer access to certain applications and services. Usually providing a variety of features including customer registration, self-service account management, and 2FA/MFA, the best CIAM solutions ensure a secure and seamless customer experience. But how can enterprises hit a balance between security and customer friction? In the first of two EM360 analyst podcasts with Beyond Identity, Chief Research Analyst at IT-Harvest, Richard Stiennon speaks to Jing Gu, Senior Product Marketing Manager, about the role CIAMs play when it comes to managing end-user activities.