Better Content Means More Leads w/ Brad Smith

<p><span style="font-weight: 400;">Everybody wants more leads...</span></p> <p> </p> <p><span style="font-weight: 400;">And when it comes to getting more leads, content is king. </span></p> <p> </p> <p><span style="font-weight: 400;">Put simply: If you want more leads, you need better content.</span></p> <p> </p> <p><span style="font-weight: 400;">On our show today we have the king of content,</span> <a href= "https://www.linkedin.com/in/bsmarketer/"><span style= "font-weight: 400;">Brad Smith</span></a><span style= "font-weight: 400;">, Founder of</span> <a href= "https://getcodeless.com/"><span style="font-weight: 400;">Codeless Interactive</span></a><span style= "font-weight: 400;">. </span></p> <p> </p> <p><span style="font-weight: 400;">We sat down and went over what makes great content and how you can sharpen your content-creation skills.</span></p> <p> </p> <p><span style="font-weight: 400;">Brad explained:</span></p> <p> </p> <p><span style="font-weight: 400;">- Why content (and competition) is more complicated than it used to be</span></p> <p> </p> <p><span style="font-weight: 400;">- How to approach content and what to look for in a writer</span></p> <p> </p> <p><span style="font-weight: 400;">- Content under COVID-19</span></p> <p> </p> <p><em><span style="font-weight: 400;">This blogpost includes highlights of our podcast interview with</span></em> <a href= "https://www.linkedin.com/in/bsmarketer/"><em><span style= "font-weight: 400;">Brad Smith</span></em></a><em><span style= "font-weight: 400;">, Founder at</span></em> <a href= "https://getcodeless.com/"><em><span style= "font-weight: 400;">Codeless Interactive</span></em></a><em><span style= "font-weight: 400;">.</span></em></p> <p> </p> <p><em><span style="font-weight: 400;">For the entire interview, you can listen to</span></em> <a href= "https://itunes.apple.com/us/podcast/the-b2b-revenue-executive-experience/id1242104988?mt=2"> <em><span style="font-weight: 400;">The B2B Revenue Executive Experience</span></em></a><em><span style= "font-weight: