[BEST OF] How to Experiment Quickly & Find HUGE Wins (5 Steps)

<p><br>Is your organization too afraid of trying new things?</p><p>Do you have an idea for an experiment but are not sure how to pitch it to your boss?</p><p>Let’s change that.</p><p>My guest today is David Arnoux, Co-founder, and Head of Growth at GrowthTribe. In this episode, we talk about developing an experimental mindset, why visual storytelling is vital to get buy-ins, and how to run marketing and growth experiments to find huge wins.<br><strong><br>Topics covered:</strong></p><ul> <li>The symptoms of companies that are not experimenting enough</li> <li>What companies need to have in place before starting experimenting</li> <li>The danger of “growth for the sake of growth”</li> <li>The type of companies that David won’t train or work with</li> <li>Why experiment culture should begin with the mindset</li> <li>How to change the mindset in an organization</li> <li>Why visual storytelling is essential in presenting your experiments</li> <li>The single data source to help you pick the right ideas to run with</li> <li>A few examples of crazy experiments David ran</li> <li>David’s advice to aspiring marketers</li> <li>What David thinks marketers should learn for the next 5,10, and 50 years</li> </ul><p><strong>Resources mentioned:</strong></p><ul> <li><a href="http://growthtribe.io/">GrowthTribe</a></li> <li><a href="https://conversionxl.com/">CXL</a></li> <li><a href="http://booking.com/">Booking.com</a></li> <li><a href="http://oracle.com/">Oracle</a></li> <li><a href="https://conversionxl.com/">Claire Suellentrop - Hot to Use Jobs To Be Done to Read Your Customers’ Minds</a></li> <li><a href="https://www.staging1.everyonehatesmarketers.com/go-to-market">Asia Matos - 5 Steps to Create a Go-to-market Strategy</a></li> <li><a href="https://www.amazon.com/Stealing-Fire-Maverick-Scientists-Revolutionizing/dp/0062429655">Stealing Fire by Stephen Kotler</a></li> <li><a href="https://www.amazon.com/Liars-Poker-Norton-Paperback-Michael/dp/039333869X">Liar’s Poker by Michael Lewis</a></li> <li><a href="https://b