Best of BIA - Joey Manfre / Fender

<p>Welcome to the Best of Brands in Action. Today we’re replaying our most popular episode of 2022 with our guest Joey Manfre from Fender Guitars. Joey talks about keeping the flame alive to take one of America’s most iconic brands into the future. Happy holidays everyone.<br /> </p><p>00:33 - Joey Intro</p><p>01:45 - How did you get to Fender?</p><p>05:51 - Being mission driven</p><p>08:23 - Fender culture</p><p>11:43 - Intimidation to start working for Fender</p><p>13:23 - Response to "Guitar is Dead”</p><p>18:35 - Influencers</p><p>22:43 - Mission of Fender</p><p>24:39 - How does Fender support artists</p><p>33:07 - Genre stories in marketing communication</p><p>37:48 - Fender Brand ID</p><p>41:05 - New Fender guitar</p><p>42:40 - Imitations</p><p>44:11 - Tone of Voice</p><p>46:21 - What knowledge would you take with you to former self</p><p>47:31 - How can you find Fender</p><p><br /><a href="https://www.linkedin.com/in/joey-manfre-10218612/">https://www.linkedin.com/in/joey-manfre-10218612/</a></p><p><a href="https://www.fender.com/en-US/start">https://www.fender.com/en-US/start</a></p><p><a href="https://www.facebook.com/Fender/">https://www.facebook.com/Fender/</a></p><p><a href="https://twitter.com/Fender">https://twitter.com/Fender</a></p><p><a href="https://www.instagram.com/fender/">https://www.instagram.com/fender/</a></p><p><a href="https://www.youtube.com/user/fendermusical">https://www.youtube.com/user/fendermusical</a></p>