Best of BIA - Andy Pearson / Liquid Death

<p>Every now and then, we’re going to replay your favorite episodes. This one features Andy Pearson, VP of Creative at Liquid Death. Andy talks about how to grow a business using creativity as a fame builder and how to turn a startup into a category dominator.</p><p> </p><p>00:32 - Andy Intro</p><p>01:39 - Andy's story</p><p>04:20 - Journey of Liquid Death</p><p>11:22 - Plastic in the environment</p><p>12:16 - Purpose Brand</p><p>14:52 - Traditional Brand Work prior to the product</p><p>18:00 - Articulation</p><p>25:14 - What is too far?</p><p>26:02 - Using agencies</p><p>29:31 - Using the first idea</p><p>31:22 - Creating Briefs</p><p>33:30 - Business ethos</p><p>37:17 - Hiring creative in house</p><p>39:29 - What advice do you give start ups?</p><p>43:51 - What's next for Liquid Death</p><p> </p><p><strong>Additional Resources: </strong><br /><a href="https://liquiddeath.com/">https://liquiddeath.com/</a></p>