Benefits of an Image Makeover

<p dir="ltr">Just as unlikely as Collingwood football club's charge to the top of the table - is the Magpies becoming everyone's second-favourite team.</p> <p dir="ltr">Even Collingwood veteran Scott Pendlebury concedes the prospect of that truly becoming reality is far-fetched.</p> <p dir="ltr">But the Magpies' enthralling and improbable charge up the ladder has at least made rivals respect them.</p> <p dir="ltr">Under popular coach Craig McRae, Collingwood has introduced a style of football that is exciting.</p> <p dir="ltr">But more significant has been the superb standard of sportsmanship they have exhibited.</p> <p dir="ltr">"I feel like if you don’t go for Collingwood, you don’t hate us as much as you used to," Scott Pendlebury has said.</p> <p dir="ltr">"People don’t mind us at the moment, so if we could be everyone’s second side, which is probably unlikely, I wouldn’t mind that."</p> <p dir="ltr">There are some valuable lessons in this sporting makeover that can also apply to your business. Take a listen to my latest podcast to find out more.</p> <p> </p>