Ben Peake from Carter Williamson Architects

<p>In this episode, Ben and I chatted about:</p><ul> <li>How the practice has developed a niche for itself over time, and the vital role the practice's past clients play in generating positive word of mouth.</li> <li>Why the practice believes in being a part of the conversation, contributing to the profession, and advocating for a better built environment at every level of government.</li> <li>The reasons Ben believes it's important to have a varied approach to marketing in order to reach a wide variety of clients, from alternating between different photographers, to hiring videographers to create project films, to exploring a broad mix of awards and media opportunities.</li> <li>How the practice has divided up different marketing responsibilities across the team, as well how they've designed their sales process for new residential clients.</li> </ul><p>If you’d like to learn more about Carter Williamson, you can visit <a href="http://carterwilliamson.com.au">carterwilliamson.com.au</a> or follow them on Instagram at <a href="https://www.instagram.com/carterwilliamson_architects/?hl=en">@carterwilliamson_architects</a>. You can also follow Ben on Instagram at <a href="https://www.instagram.com/benpeake/?hl=en">@benpeake</a>.</p><p>If you enjoyed this episode of The Architecture Firm Marketing Podcast, please <a href="https://ratethispodcast.com/dave">leave a rating, write a review, and subscribe</a>. It helps other architects to find the show and benefit from these conversations.</p><p>If you’d like to learn more about me, Dave Sharp, you can visit <a href="https://vanityprojects.com/blog/"><strong>vanityprojects.com</strong></a> to check out my blog, join over 5000 other architects on my email list, or learn more about my <a href="https://vanityprojects.com/"><strong>marketing coaching services for architects</strong></a> and book a 30-minute gifted consultation to discuss your marketing situation.</p><p>This episode was supported by <a href="https://bit.ly/30libJN">Bowerbird</a>. Bowerbird makes it eas