Being More Human: An Interview With Graham Brown - Part 1

“If you've grown up not wanting to make mistakes because that was beaten out of you in the system, or if you've grown up trying to be perfect in your appearance, all of that is tough. Now you have to go onto a podcast and you have to be human, which is not easy.” -- Graham Brown My next guest is the founder of Pikkal & Company, an award-winning, AI-powered, data-driven business-to-business podcast agency in Singapore, and The Podcast Accelerator, a mastermind of thought leadership podcast hosts. He’s also a published author on the subject of the digital transformation of communication, so when it comes to getting his point across, he has a bit of an advantage. His passion for understanding how we use technology to communicate has led him to host several podcasts of his own, including Podcast Maps, the Be More Human podcast, the XL podcast XL: 10 Minute Leaders Live and Asia Tech podcast.  He’s published over a thousand podcast episodes, and his work has been featured in the Financial Times and the Wall Street Journal, just to name a few.  His list of clients is impressive too, including McKinsey, Leap, UTI Investment Bank, AirAsia, Nokia, UNICEF, Disney, and Monster Energy Drinks. His name is Graham Brown, and if you want to learn more about podcasting for your brand, and effective communication in general, this interview will definitely be something you’ll want to hear.    Sound is the Root We start off the episode with a look at Graham’s life in Singapore and the influence Asian culture had on his childhood, and then at some of the music that shaped his upbringing, from his mom’s Abba albums to awkward conversations about the Beatles. He soon realized the importance of sound in every aspect of our lives: “If you are very much passionate about people, communication, travel, culture, and languages, then sound is the root of all of that.”  Breaking the System “The basis of language is listening,” Graham says as he tells us about the challenges and opportunities of communicating