Being Defensive When Disagreeing With Marketing Clients: Swire Ho

<p>Director of Sales &amp; Marketing, <a href="https://www.garudapromo.com/">Garuda Promo and Branding Solutions</a>.&nbsp;</p> <p>Show notes and links: <a href="https://www.markgraban.com/mistake55">https://www.markgraban.com/mistake55</a></p> <p>My guest for Episode #55 of “the My Favorite Mistake” podcast is <a href="https://www.linkedin.com/in/swire-ho-thepromoguy-6b90631/">Swire Ho</a>, Director of Sales &amp; Marketing, <a href="https://www.garudapromo.com/">Garuda Promo and Branding Solutions</a>. He is also an <a href="https://lachamber.com/news/2020/07/10/statements/member-spotlight-garuda-promo-and-branding-solutions/">Ambassador</a> for the Los Angeles Area Chamber of Commerce.</p> <p>Born and raised in Hong Kong, Swire immigrated to Los Angeles in 1996. He trained as a sound engineer, working at recording studios and entertainment agencies before starting his own firm, Hellman Production, Inc, 2003 in Los Angeles.</p> <p>Swire and his team successfully produced attractive, personalized DVD and CD cases and custom merchandise like T-shirts, earning a Score award in 2009, for small business success. His business eventually grew so popular, he sold it in 2013 to focus exclusively on the promotional product industry.</p> <p>Swire is a proud SFG1 certified kettlebell instructor from #StrongFirst. He finds calmness through yoga, organic gardening, and enjoys being in nature.</p> <p>Today, we talk about Swire's “favorite mistake” and topics and questions including:</p> <ul> <li>How did he work to be a better listener and to not get defensive when disagreeing with clients?</li> <li>How and why is he “constantly working on this”?</li> <li>How did pivot during 2020 and the pandemic to branded masks and other products?</li> <li>What are some common marketing and promotions mistakes?</li> <li>Why don't you have to spend money to impress somebody?</li> <li>Other social profiles:<br> <a href="https://www.instagram.com/garudapromo/">Instagram<br> </a><a href="http://facebook.com/garudapromo">Facebook<br> </a><