Behavioural Science Expert, Rory Sutherland

Timothy Maurice speaks to Rory Sutherland, the Executive Creative Director and Vice Chairman of Ogilvy Group UK, where he spearheads the Behavioural Science Division, Ogilvy Change. He’s the author of 'Alchemy, The Surprising Power of Ideas that Don’t Make Sense'. The conversation explores the magic in human behaviour, and why if we hope to move people and create better solutions to solve problems, we have to see a layer beyond standard logic to understand how to connect with people. This episode is vital listening to anyone curious about why people do what they do!