Behavioral Design X Service Design with Anne van Lieren — DT101 E40

<p><span style="font-weight: 400;">Anne van Lieren is a service designer and behavior design enthusiast. We talk about her path to joining Livework in the Netherlands as a service designer, where service design and behavioral design are converging, examples from her work, and what happens when you add behavioral design to journey mapping.  </span></p> <p><span style="font-weight: 400;">Anne discusses her path to Livework with Dawan Stanford, your podcast host. She started working part-time through Livework through the University of the Netherlands and eventually started working at Livework Design full time. Anne worked on numerous projects, including helping organizations to adopt design principles and practices, and innovation projects optimizing current client services or building new service pathways.</span></p> <p><strong>Show Summary</strong></p> <p><span style="font-weight: 400;">With her bachelor’s degree in design from the University of the Netherlands, Anne moved on to Strategic Project Design, which was mostly focused on Service Design. While working on many user research projects, she developed an interest in psychology and behavior, and in understanding why people behave in specific ways. So, she decided to start looking into behavioral science and how this applied to service design.</span></p> <p><span style="font-weight: 400;">Find out how Anne bridges the understanding gap for clients within the context of mindset, why she believes experiences are the key to training her client’s mental mindset, and why she focuses on the human-centered mindset. Learn how Anne teaches her clients to be more collaborative, think across departments and stakeholders, and encourages companies to be more experimental.</span></p> <p><strong>Learn how Anne:</strong></p> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">Uses situation-specific prototypes for solutions in the workplace</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">Teaches companies how to use new and existing to