Becoming Nike | The Crazy Idea | 1

<p>26-year-old college graduate Phil Knight founds Blue Ribbon Sports and makes a success of his plan to import Japanese running shoes to America. But as the relationship with his only supplier begins to unravel, Phil decides to gamble his company’s future on a fundamental shift in direction: creating his own in-house brand.</p><p>To listen to Business Movers ad-free, join Wondery+ in the Wondery App. Click here to download the app: <a href="https://wondery.app.link/businessmovers" rel="noopener noreferrer" target="_blank">https://wondery.app.link/businessmovers</a>.</p><p>Support us by supporting our sponsors!</p><p>See Privacy Policy at <a href="https://art19.com/privacy" rel="noopener noreferrer" target="_blank">https://art19.com/privacy</a> and California Privacy Notice at <a href="https://art19.com/privacy#do-not-sell-my-info" rel="noopener noreferrer" target="_blank">https://art19.com/privacy#do-not-sell-my-info</a>.</p>