Becoming Known When the Market Doesn't Want to Know

<p><span style="font-weight: 400;">Becoming known as the go-to business is pretty much ALL we talk about on this podcast BUT what happens when what you’re selling isn’t something that is immediately wanted by your market? How do you become known and become a priority for your market so that they feel compelled to buy from you? I’m joined by Julie Dennis</span> <span style= "font-weight: 400;">who talks about her breakthrough in revolutionising menopause at work when her market, in the beginning, didn’t want to know.</span></p> <p> </p> <p><span style="font-weight: 400;">In this episode we cover:-</span></p> <ul> <li><span style="font-weight: 400;">How to raise awareness of a hidden problem to raise demand for your services. </span></li> <li><span style="font-weight: 400;">The ‘White Paper’ strategy that played a key role in the conversion of her clients.</span></li> <li>The ‘Personal Outreach’ approach to secure clients that snowballed into becoming fully booked.</li> </ul> <p> </p> <p><span style="text-decoration: underline;"><strong>Useful Links:-</strong></span></p> <p>Book onto my Evolve & Elevate Strategy Session – <a href="https://www.marketleaderleague.com/strategysession" target="_blank" rel= "noopener noreferrer">https://www.marketleaderleague.com/strategysession</a></p> <p>Download my free Ultimate Guide to Becoming a Market Leader – <a href= "http://bit.ly/MARKETLEADERGUIDE">http://bit.ly/MARKETLEADERGUIDE</a></p> <p>Book a Call with Jen  – <a href= "http://bit.ly/claritycallpodcast" target="_blank" rel= "noopener noreferrer" data-saferedirecturl= "https://www.google.com/url?q=http://bit.ly/claritycallpodcast&source=gmail&ust=1579450837886000&usg=AFQjCNHvPu9iuDZqLiLbdmBSgEX-TZ0SWA">bit.ly/claritycallpodcast</a></p> <p>Send your emails to <a href="mailto:jen@jen-hall.com" target="_blank" rel="noopener noreferrer">jen@jen-hall.com</a></p> <p>Follow Julie Dennis on LinkedIn & Request her Why Menopause Matters at Work White Paper - <a href= "https://www.linkedin.com/in/julie-dennis/" target="_blank" rel= "