Becoming Easily Referable [Strategy Session with Rachael Sanya] [Ep. 44]

<p><span style="font-weight: 400;">Would you like to become easily referable? How do you stand out in an industry where many people are doing a similar thing?</span></p> <p> </p> <p><span style="font-weight: 400;">In this strategy session I’m helping new VA Rachael Sanya get clarity around her offers, visualize and find her ideal client, and refine processes for onboarding and gaining referrals. You’ll hear my recommendations for how Rachael can set herself apart from other VAs and become easily referable. </span></p> <p> </p> <h2><span style="font-weight: 400;">Key Points Discussed:</span></h2> <ul> <li><span style="font-weight: 400;">Reflecting on what Rachael likes to do and what she might want to do more of.</span></li> <li><span style="font-weight: 400;">Creating offers using a common thread of creative services.</span></li> <li><span style="font-weight: 400;">Figuring out who to work with, and why an ‘ideal client’ isn’t always apparent right away.</span></li> <li><span style="font-weight: 400;">Time management, scheduling work days and maintaining boundaries with clients.</span></li> <li><span style="font-weight: 400;">Rachael’s “why” and what motivates her in her work.</span></li> <li><span style="font-weight: 400;">Moving from hourly wage to retainers and packages.</span></li> <li><span style="font-weight: 400;">Finding leads and creating an easy pathway for them to become clients.</span></li> <li><span style="font-weight: 400;">The importance of a website and how to create copy that resonates and helps create a match with clients.</span></li> </ul> <h2> </h2> <h2><span style="font-weight: 400;">Quotes:</span></h2> <ul> <li><span style="font-weight: 400;">“What can happen with clients, is they can think that you are on demand all hours of the day and night.” -Esther Littlefield</span></li> <li><span style="font-weight: 400;">“It’s important for you to be really clear about your boundaries.” -Esther Littlefield</span></li> <li><span style="font-weight: 400;">“I love how God...takes us on this journey and