Beating The Broken Cookie Effect with Patty Block

<p><span style="font-weight: 400;">Today, I'm interviewing my friend Patty Block. Patty and I are talking about something very, very near and dear to the hearts of all entrepreneurs. And that is pricing and the dynamics that go into why you may be undercharging and what you can do going forward. What's the mindset shifts that you might have to make. What are the realizations that you want to have as you consider pricing for your services and how does that complement the work that you do. And how that might affect the result that your clients ultimately get when they work with you. You'll really enjoy this conversation and I can't wait to hear your takeaways. Enjoy.</span></p> <p> </p> <p><span style="font-weight: 400;">Patty shares her insights:</span></p> <p> </p> <ul> <li style="font-weight: 400;" aria-level="1"><em><span style= "font-weight: 400;">So, let me share a story with you. When I was growing up, my mom used to make these fabulous cookies. The whole house smells good. It was warm. The cookies were gooey kind of makes your mouth water. And, my whole life I watched my mom eat the broken cookies but it wasn't until I was a teenager that I even thought to ask her - 'Why do you only eat the broken cookies? Do they taste better?' And, she laughed and said 'No, I eat the broken cookies so you can have the whole ones.' </span></em></li> </ul> <p><em><span style="font-weight: 400;">And not too long ago, I saw this really shocking statistic 62% of women rely on their business for their primary income and 88% of those businesses bring in less than $100,000 a year. And, all of a sudden, this image of my mom eating the broken cookies popped into my head and that I realized that's what, we as women, are doing we're bringing that spirit of self sacrifice into our businesses. And, it's creating kind of an artificial glass ceiling. There is no glass ceiling in your business. And yet, sometimes we act like there is. And, especially, if we've come out of a corporate career, where there is a glass ceiling.</span></em></p>