Be The Hero When Your Customer Is At Their Most Vulnerable – John DiJulius [RR 807]

Live from the 2022 Transformer's Summit, keynote speaker John DiJulius categorizes the automotive industry as a 'grudge buy' for customers when they are at their most vulnerable. How is this an opportunity for your business to be the 'hero?' How do you make price irrelevant? John DIJulius, John Robert’s Spa,<a href="https://thedijuliusgroup.com/" target="_blank" rel="noopener"> The DiJulius Group</a>. John's had the privilege of working with world class companies like the Ritz-Carlton, Lexus, Starbucks, Nordstrom, Nestle, Marriott Hotel, Pricewaterhouse Coopers, Cheesecake Factory, Bausch &amp; Lomb, Progressive Insurance, Harley Davidson, State Farm, Chick-fil-A, Entrepreneurs Organization, YPO, Aveda, and many more. Listen to John's previous episodes <a href="https://remarkableresults.biz/remarkable-results-radio-podcast/e559/" target="_blank" rel="noopener">HERE</a> <a href="https://www.youtube.com/watch?v=G2_5f7NurN0&amp;t=1183s" target="_blank" rel="noopener"><span style="color: #0000ff"><b>Watch Full Video Episode Here</b></span></a> Show Notes <ul> <li style="font-weight: 400"><span style="font-weight: 400">Drove for UPS- his wife was a hairdresser, and they opened a salon. John started getting involved in the business.</span></li> <li style="font-weight: 400"><span style="font-weight: 400">“We aren’t going to be the best salon, we will be the best experience of your day.”</span></li> <li style="font-weight: 400"><span style="font-weight: 400">Chambers of commerce businesses started asking John for business consulting. </span></li> <li style="font-weight: 400"><span style="font-weight: 400">20 years ago John’s first book came out and took him to the next level</span></li> <li style="font-weight: 400"><span style="font-weight: 400">Business and Artistry Pengeleum  </span></li> <li style="font-weight: 400"><span style="font-weight: 400">Making price irrelevant- based on the experience your brand consistently delivers, your customers shouldn't have an idea what your competitors cha