BE THAT LAWYER LIVE Marketing Mavericks Part 1

<p><strong>In this episode, Steve Fretzin, Jocelyn Brumbaugh, Jared Correia, and Gyi Tsakalakis discuss:</strong></p><ul><li>How law firms can show their personal side on social media. </li><li>Focus on who you are serving. </li><li>Marketing locally and internationally for the best return. </li><li>Opportunities and challenges around AI. </li></ul><p> </p><p><strong>Key Takeaways:</strong></p><ul><li>Lawyers do really cool things outside of the law - people want to see that side of you. Put some of you in your bio, not just your credentials. </li><li>Optimize content on your site for users who consume it internationally. If you can position yourself as the expert, it is a much less competitive market. </li><li>ChatGPT and other AI are changing the face of searching and content generation. </li><li>Your content is best when you are in the content. It needs to be authentic and sound like you to really soar. </li></ul><p> </p><p><i><strong>"At the end of the day, there is no shortcut to good content." </strong></i><strong>—  Jocelyn Brumbaugh</strong></p><p> </p><p><strong>Thank you to our Sponsors!</strong></p><p>Legalese Marketing: <a href="https://legaleasemarketing.com/">https://legaleasemarketing.com/</a></p><p>Moneypenny: <a href="https://www.moneypenny.com/us/">https://www.moneypenny.com/us/</a></p><p>Practice Panther: <a href="https://www.practicepanther.com/">https://www.practicepanther.com/</a></p><p> </p><p><strong>Connect with Jocelyn Brumbaugh:  </strong></p><p>Website: <a href="https://www.buildenpartners.com/">https://www.buildenpartners.com/</a></p><p>LinkedIn: <a href="https://www.linkedin.com/in/jocelynbrumbaugh/">https://www.linkedin.com/in/jocelynbrumbaugh/</a></p><p> </p><p><strong>Connect with Jared Correia:  </strong></p><p>Website: <a href="https://redcavelegal.com/">https://redcavelegal.com/</a></p><p>Show: <a href="https://legaltalknetwork.com/podcasts/legal-toolkit/">https://legaltalknetwork.com/podcasts/legal-toolkit/</a></p><p>LinkedIn: <a href="https://www.linkedin.com/in/jaredcorreia/