BE THAT LAWYER LIVE!: International Business Development for Lawyers with Clare Fanner and Catherine O’Connell Part 2

<p><strong>In this episode, Steve Fretzin, Clare Fanner, and Catherine O'Connell discuss:</strong></p><ul><li>Producing content for SEO, social media, and the desired exposure. </li><li>Collaboration not competition with other lawyers.</li><li>Where to invest time and get business from existing clients. </li><li>What to consider before doing business internationally. </li></ul><p> </p><p><strong>Key Takeaways:</strong></p><ul><li>Creating content is less of an issue, but how to show that content trips up a lot of lawyers. As the lawyer, you don’t have to write the entire article, just jot down a few sentences and the rest can be worked out later with other sources.</li><li>Collaboration opens up the way you build your business whereas competition closes off avenues.</li><li>Anything worth doing is going to take some time to do. </li><li>Everyone can do business development that suits them. </li></ul><p> </p><p><i><strong>"Collaboration is the key to business development in 2022 and beyond." </strong></i><strong>—  Catherine O’Connell</strong></p><p> </p><p><strong>Connect with Catherine O’Connell:  </strong></p><p>Website: <a href="https://www.catherineoconnelllaw.com/">https://www.catherineoconnelllaw.com/</a></p><p>Show: <a href="https://www.catherineoconnelllaw.com/podcast">https://www.catherineoconnelllaw.com/podcast</a></p><p>LinkedIn: <a href="https://www.linkedin.com/in/oconnellcatherine/">https://www.linkedin.com/in/oconnellcatherine/</a></p><p>Twitter: <a href="https://twitter.com/oconnelllawyer">https://twitter.com/oconnelllawyer</a></p><p> </p><p><strong>Connect with Clare Fanner: </strong> </p><p>Website: <a href="https://www.lawfirmmarketingclub.com/">https://www.lawfirmmarketingclub.com/</a></p><p>Email: <a href="mailto:clare@findgetgrow.com">clare@findgetgrow.com</a></p><p>LinkedIn: <a href="https://www.linkedin.com/in/clarefanner/">https://www.linkedin.com/in/clarefanner/</a></p><p> </p><p><strong>Thank you to our Sponsors!</strong></p><p>Legalese Marketing: <a href="https://legaleasemarketing.com