BE THAT LAWYER LIVE!: International Business Development for Lawyers with Clare Fanner and Catherine O’Connell Part 1

<p><strong>In this episode, Steve Fretzin, Clare Fanner, and Catherine O'Connell discuss:</strong></p><ul><li>What is happening with the economy and legal industry in the UK and Japan.</li><li>Why Japanese businesses are looking to invest outside of the country. </li><li>How COVID helped to elevate business development and marketing for law firms. </li><li>The way in which LinkedIn has changed marketing and business development. </li></ul><p> </p><p><strong>Key Takeaways:</strong></p><ul><li>Many lawyers in the UK, like in the US, do not want to be back in the office full-time with traditional working patterns. </li><li>Digital advertising is on the rise in Japan, though it is currently behind the rest of the world. </li><li>Be where your clients are and advertise there. </li><li>Social media has allowed lawyers to be more personable and authentic in a way that they’ve not been able to do before while still being able to show up and show their expertise. </li></ul><p> </p><p><i><strong>"There is a new breed of lawyer and leader that is not afraid to be different and so they are challenging the norm."</strong></i><strong> —  Clare Fanner</strong></p><p> </p><p><strong>Connect with Catherine O’Connell:  </strong></p><p>Website: <a href="https://www.catherineoconnelllaw.com/">https://www.catherineoconnelllaw.com/</a></p><p>Show: <a href="https://www.catherineoconnelllaw.com/podcast">https://www.catherineoconnelllaw.com/podcast</a></p><p>LinkedIn: <a href="https://www.linkedin.com/in/oconnellcatherine/">https://www.linkedin.com/in/oconnellcatherine/</a></p><p>Twitter: <a href="https://twitter.com/oconnelllawyer">https://twitter.com/oconnelllawyer</a></p><p> </p><p><strong>Connect with Clare Fanner:  </strong></p><p>Website: <a href="https://www.lawfirmmarketingclub.com/">https://www.lawfirmmarketingclub.com/</a></p><p>Email: <a href="mailto:clare@findgetgrow.com">clare@findgetgrow.com</a></p><p>LinkedIn: <a href="https://www.linkedin.com/in/clarefanner/">https://www.linkedin.com/in/clarefanner/</a></p><p> </p><p><str