BE THAT LAWYER LIVE - Coaches Corner Part 2

<p><strong>In this episode, Steve Fretzin, Steve Seckler, Stuart Baum, Sharon Ve, and Chuki Obiyo discuss:</strong></p><ul><li>The relationship between business development and marketing. </li><li>Content creation to bridge the gap between marketing and relationships. </li><li>Trusting your instincts and working with the clients you want to work with.</li><li>Supporting and cooperating with your competition for wider spread success.</li></ul><p> </p><p><strong>Key Takeaways:</strong></p><ul><li>Find out who your ideal client is and go to where they are. If your client isn't where you are, they will never see your content. </li><li>Create content that you can repurpose across multiple platforms - it will help you stay top of mind and add value. </li><li>Qualifying clients will help you to ensure it is a harmonious transaction for all involved. </li><li>Ask enough open-ended questions before you try and solve the problem. </li><li>With regards to _______, what are your greatest challenges, frustrations, and concerns you want to address today?</li></ul><p> </p><p><i><strong>"Consistently complimenting your colleagues. This is a blue-sky opportunity that a number of attorneys have not fully leveraged. Do that consistently, and you will get the benefits and the ROI."</strong></i><strong> —  Chuki Obiyo</strong></p><p> </p><p><strong>Thank you to our Sponsors!</strong></p><p>LegalEase Marketing: <a href="https://legaleasemarketing.com/">https://legaleasemarketing.com/</a></p><p>Moneypenny: <a href="https://www.moneypenny.com/us/">https://www.moneypenny.com/us/</a></p><p>Practice Panther: <a href="https://www.practicepanther.com/">https://www.practicepanther.com/</a></p><p> </p><p><strong>Episode References: </strong></p><ul><li>Gary Johnson: <a href="https://www.linkedin.com/in/j2marketingconsultants/">linkedin.com/in/j2marketingconsultants</a></li></ul><p> </p><p><strong>Connect with Steve Seckler: </strong> </p><p>Website: <a href="https://www.seckler.com/">https://www.seckler.com/</a></p><p>Email: <a href="mailto:st