BE THAT LAWYER LIVE Coaches Corner Part 1

<p><strong>In this episode, Steve Fretzin, Deb Knupp, Alay Yajnik, and Gary Johnson discuss:</strong></p><ul><li>Time management and business development. </li><li>Finding focus when you’re having a hard time focusing. </li><li>Getting in front of the decision-makers. </li><li>Knowing when to hire an associate.</li></ul><p> </p><p><strong>Key Takeaways:</strong></p><ul><li>Get a bigger impact out of everything you do in marketing. All aspects of what you do should be working in tandem to give you more content with less time. </li><li>Make your to-do list the night before and mark your must-do tasks in order of what should be done. The next morning, start at the top and don’t stop until it’s done. </li><li>You must understand who your targets are. Who are the right strategic partners for you? Who is your ideal client? Who are you trying to connect with and why?</li><li>By bringing somebody into your firm, you are increasing your income threshold, not just spending money on them. </li></ul><p> </p><p><i><strong>"When you're doing your marketing and business development, try and do things that complement each other. They shouldn't be silos - they should all be working cohesively." </strong></i><strong>—  Gary Johnson</strong></p><p> </p><p><strong>Thank you to our Sponsors!</strong></p><p>Legalese Marketing: <a href="https://legaleasemarketing.com/">https://legaleasemarketing.com/</a></p><p>Moneypenny: <a href="https://www.moneypenny.com/us/">https://www.moneypenny.com/us/</a></p><p>Practice Panther: <a href="https://www.practicepanther.com/">https://www.practicepanther.com/</a></p><p> </p><p><strong>Episode References: </strong></p><ul><li>Book: Getting Things Done by David Allen: <a href="https://www.amazon.com/Getting-Things-Done-Stress-Free-Productivity/dp/0142000280">https://www.amazon.com/Getting-Things-Done-Stress-Free-Productivity/dp/0142000280</a></li><li>Book: Atomic Habits by James Clear: <a href="https://www.amazon.com/Atomic-Habits-Proven-Build-Break/dp/0735211299">https://www.amazon.com/Atomic-Habits-P