Be Known For That One Thing - Ash Borland

I first recorded an episode with Ash Borland back in early 2019. At the time he was a forward-thinking, social media savvy mortgage broker. He's now the host of the Personal Branding 101 podcast and a personal branding coach. I would normally roll my eyes at someone who got a bit of success on social then decided to become an "expert" but there's so much depth to Ash's knowledge and strategies. You can see his work first hand with clients like Omar Ghafoor (ep 82) and others in his Facebook group. We chat how the strategies have changes and what advisers could be doing now to get some traction online.