Be BRAVE with Duncan Shand - Episode 28 of Better Business, Better Life!
Be BRAVE with Duncan Shand - Episode 28 of Better Business, Better Life!

Be BRAVE with Duncan Shand - Episode 28 of Better Business, Better Life!

Serge Mosengo

28 min
Business & Finance
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<p>Duncan Shand is the founder of Young Shand, one of New Zealand's top creative agencies. Before Young Shand, Duncan was a freelance marketing consultant specialising in the online marketing space. As demand began to shift from traditional marketing to digital, he received more work than he could manage on his own - and Young Shand was born.&nbsp;</p> <p>Duncan’s success lies in recognising when and how to adapt to the changing world. He fearlessly pivots to continue doing work that excites him and his team. In this episode, he shares the highs and lows of his business journey and the lessons he learnt along the way.</p> <p>His journey with Young Shand is especially important for business leaders to hear because in reality, businesses often don’t get it right the first time. Duncan and his team’s vision to pivot from creative digital marketing into becoming an integrated advertising agency wasn’t successful on their first attempt. Instead of becoming immobilised by failure, he analysed what went wrong, learnt from his mistakes and tried again.&nbsp;</p> <p>Now Young Shand is exactly what they envisioned, a full-service integrated agency led by a fantastic team, doing work that is exciting and meaningful.</p> <p>Duncan embodies being brave in every aspect of his life, from running his first marathon at 50 to re-attempting the pivot towards his vision. Listen to the full episode to learn from Duncan’s experiences and find out how being brave can bring you a huge step closer to achieving your goals.</p> <p><br></p> <p>Duncan's Top 3 Tips</p> <p>1. Be brave and think big</p> <p>As business owners, we have to be brave. We have to set some big goals and not be afraid to set big goals. I think New Zealand business owners often can get caught up in the day-to-day running of their businesses. It's finding that time to step back, think bigger, and set some brave, lofty goals. And then articulate those, share them with the team, get everyone to buy into them. So they become real. They're not real if they're just living ins

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