BE#98: Know your audience well! So you know them and they trust you, says our guest "Raquel Borras"

Our newest guest today is an advocate of mental health, queen of goofiness, brand marketing and content strategist, Chief Excitement Officer of “True To You Branding”. Her passion is to help you bring to life a personal brand that is “true to you” Some golden nuggets in this episode: - Her journey of becoming an entrepreneur. - She helps people with branding and she likes working small with business owners and helping them share their stories. - People have fear about marketing and now with video marketing it's not easy as well so she advises you to put up the content which makes you feel right. - Your content should not be about "how many views I am getting" it should rather be focused on "what impact can I make". - If you can just "be true to yourself" then that's what that really matters. - Keep your content genuine and not forced by the industry or other people. Let it come from your heart. - Know your audience well, so you know who they are and they trust you which makes it easy for you as a business owner to post contact and connect with your followers. - Your product/service should be top quality more than just branding. If branding is done well and the product sucks then the business will fail and when the product is good and you are not visible in front of your audience again the business can fail. So they both go hand in hand but definitely first is always the quality of the product/service. - Colors have an impact on human psychology. They do play an important role in branding but fonts keep changing. - No one's journey has ever been easy and it is never gonna be easy. - Find the value in what you do. - Everybody has an opinion but you will know what is best for you and what works for you. - As parents and as adults we just have to be better about not giving up on our kids. All this and much more from her do listen to the FULL EPISODE and please leave us your reviews as it means the world to us. To get in contact with Raquel Borras find her at: https://www.linkedin.com/in/raquel-borras/ https