Bart Mroz | Repositioning Your Business to Get “Right” Clients

<p>Bart Mroz, CEO of SUMO Heavy Industries, has a problem. This boutique digital commerce consulting company is focused on “heavy” development work on the backend systems for ecommerce clients. But they still get a lot of inquiries seeking help with marketing, SEO, design, and similar work… which they don’t do. </p><p> </p><p>Bart wants to reposition the business in the marketplace so they can start attracting more of the right prospects, especially bigger companies with in-depth needs. </p><p> </p><p>If you’re facing a similar problem in your business – a gap between what you do (or want to do) and what people think you do – it’s well worth a listen.</p><p> </p><p>We talk about…</p><ul> <li>How to identify your true buyer and their triggers<p></p> </li> <li>Why you might need a lot fewer new clients than you think<p></p> </li> <li>A strategy for laser-focusing your lead list – and how to start the right conversations with the decision-makers<p></p> </li> <li>An effective way to establish yourself as a thought leader and innovator in your niche <p></p> </li> <li>And more</li> </ul>