Bank of America Aims for Luxury with Preferred Rewards Program

<p>John Sellers is Head of Rewards at Bank of America, the second largest banking institution in the United States, and the eight-largest in the world, with over 4,600 retail financial centers &amp; approximately 16,200 ATMS in existence. <br/><br/>Loyalty360 CEO Mark Johnson talked with Sellers about Bank of America’s Loyalty Expo experience, pushing their digital boundaries, and future engagement plans.</p>