Bales for MJ Bale

<p>We’re all used to walking into a shop and choosing an outfit but what about also choosing the farm where it came from? That’s now possible thanks to a chance meeting between Tasmanian wool grower Simon Cameron and MJ Bale CEO Matt Jensen. The ‘Kingston’ Collection is a single origin range that’s helped the luxury menswear label to call itself - Australia’s first fully carbon-neutral fashion business.</p> <p>Today we speak with Simon Cameron from Kingston wool and discuss:</p> <ul> <li>Cameron’s favourite place on his merino wool farm in Tasmania.</li> <li>His farm is home to grasslands which are of national significance and he shares why these areas are so important.</li> <li>How he came to be working with MJ Bale, which created revenue to support the preservation of the native grasslands of Tasmania.</li> <li>Why MJ Bale CEO Matt Jensen agreed to financially contribute to the environmental work at Kingston.</li> <li>How Simon became the sole wool provider for MJ Bale’s Kingston Collection.</li> <li>MJ Bale’s ‘Net Zero Now’ program, of which the goal is to go carbon-neutral and Simon explains what this means for his sheep.</li> <li>Overcoming the societal perception of wool and its environmental impact.</li> <li>Why buyers enjoy being able to trace the origins of the fibre they are wearing and Simon’s joy in seeing where his wool ends up.</li> <li>The electronic animal management system ensures the welfare of the sheep on the farm.</li> <li>And finally, Simon shares what he loves most about life on the land.</li> </ul> <p>We hope to see you back on the road soon, to learn more about how Australia grows on the next episode of Australian Farmers: Telling our Story with Angie Asimus.</p> <p> </p> <div style="font-weight: 400;"> <p>Links:</p> <p><a href="https://angieasimus.com/">Angie Asimus</a></p> <p><a href="https://www.instagram.com/angieasimus/">Connect with @angieasimus on Instagram</a></p> <p><a href="https://farmers.org.au/">Partnered with Australian Farmers</a></p> <p><a href="https://www.instagram.com/a