Balancing Design and Sustainability in Packaging | Ep 138

<p>Evelio Mattos discusses the challenge of being a designer who appreciates design while also working in sustainability. He explores the tension between appreciating the aesthetics of a design and considering its sustainability. Using examples like ketchup-flavored cotton candy packaging, he highlights the conflict between creating unnecessary products for marketing purposes and the principles of sustainability. Mattos emphasizes the importance of being true to oneself as a designer and not worrying about others&#39; opinions.</p> <p><br></p> <p><strong>Key Takeaways:</strong></p> <ol> <li>Being a designer who appreciates design and works in sustainability can be challenging due to conflicting priorities.</li> <li>Designers may appreciate the aesthetics and functionality of a design, even if it is not sustainable.</li> <li>Sustainability designers need to consider the environmental impact and avoid creating unnecessary waste.</li> <li>Designers have a role in selling products and concepts, which can sometimes conflict with sustainability goals.</li> <li>It is important for designers to be true to themselves and not worry too much about others&#39; opinions.</li> </ol> <p><strong>Quotes:</strong></p> <ul> <li>&quot;You can&#39;t be a designer and appreciate design, but then also on the flip side, just only focus on sustainability.&quot;</li> <li>&quot;Don&#39;t create things that you don&#39;t need. Don&#39;t create more waste when it&#39;s not necessary.&quot;</li> <li>&quot;As a brand and as a designer, your job is to sell more product.&quot;</li> <li>&quot;You don&#39;t have to be just one thing to everybody. Just be true to yourself.&quot;</li> <li>&quot;It&#39;s an opportunity to educate other people and say, look, this is what I appreciate. This is what I enjoy. If you don&#39;t like it, don&#39;t worry about it.&quot;</li> </ul> <p><br></p> --- Send in a voice message: https://podcasters.spotify.com/pod/show/packagingunboxd/message